Soaring food prices are affecting virtually everybody these days. However, in countries such as Somalia, the DR Congo, and Ethiopia where the World Food Programme’s help is urgently needed the effects are most devastating. When thinking about creative new ways to tackle global problems which cannot be solved easily by national governments, Web 2.0 or social media is likely to become more and more relevant.
The initiative of the SAP Developer Network and the Business Process Expert Community Recognition Program is an appealing example. Here, contributions by the members of the community - through blogs, articles, codes samples, tutorials, videos or forum posts - are turned into donations for the World Food Programme which uses the money to fund international school nutrition programs. Of course, these contributions won’t prevent global food prices from increasing. But it shows how powerful the tool of Web 2.0 can be in the realm of Corporate Social Responsibility.
